Case Study
Residential Real Estate Campaign
Challenge
Our client—a real estate brand with a solid property offering—was struggling to turn interest into actual sales.
Their digital campaigns were generating leads, but less than 1% were converting. That told us everything: there was a serious misalignment between traffic, targeting, and messaging.
The brief?
Fix the funnel. Fix the conversions. Drive real sales.
Our Strategy
We knew lead volume wasn’t the problem—it was lead quality. So we rebuilt their funnel to attract, filter, and convert the right buyers.
Here’s how we did it:
- Ran social ads aimed specifically at qualified homebuyers
- Directed traffic to a streamlined, high-converting landing page
- Optimized the form to pre-qualify leads
- Used retargeting to stay top-of-mind
-
Created lookalike audiences based on those who actually bought
In other words: we stopped the spray-and-pray.
And focused on smart targeting + funnel clarity = results.
Results
The shift was immediate—and powerful:
LEADS
GENERATED
CONVERSION
RATE FROM LEAD TO SALE
PROPERTY SALES
CLOSED
USERS
REACHED
AD CLICKS
We helped them turn a broken funnel into a funnel that worked as a sales-generating machine—with conversion rates that were 6x higher than before.
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