Case Study
Student Enrollment Campaign
Challenge
This private educational institution needed a steady flow of student enrollments.
They offered solid programs, but weren’t reaching prospective students the right way—and when they did, the messaging wasn’t resonating.
Their enrollment numbers were flat, and time was running out before the next academic period.
Our Strategy
We started by digging into their target audience—and uncovered a critical issue:
Their offers weren’t compelling enough to convert curious visitors into real students.
So we got to work.
We:
- Revamped the offer positioning to make it resonate
- Rebuilt the buyer journey from awareness to application
- Refreshed their landing pages to boost conversion
- Designed a full enrollment funnel to guide prospects from first click to classroom
Each step was built to drive action and make it easier for students to see the value—and enroll.
Results
Over the course of a single semester, our strategy delivered big wins:
STUDENT LEADS
GENERATED
CLICKS
USERS
REACHED
Not only did they fill their enrollment targets—they also boosted brand visibility for future student intakes.
With Helios in their corner, this institution now knows exactly how to use digital to grow—semester after semester.
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