Case Study
Online Courses Institute

Challenge
An Online Courses Institute contacted us to create effective, high-level marketing strategy to leverage their $90k ad spend.
The challenge was to generate a high-amount of course purchase sales without having to leak the ad spend in futile testing.



Our Strategy
Helios made a comprehensive true target buyer profile to identify who drives the sales in our clients industry.
Once we had their profile, we:
- Revamped their offer
- Revamped their buyers’ journey
- Created an ad marketing strategy that was strapped for success, right from the start

Results
Our client made so much sales in the two months of working with us that we had to increase the ad budget to continue the increased profits from the ads. (50% more in 60 days!)