Case Study
Online Courses Institute
Challenge
An Online Courses Institute came to us with a simple goal and a big budget: spend $90,000 a month on ads… and make it count.
The problem? They were bleeding cash on random tests that didn’t move the needle — and they had no clear strategy to scale sales without wasting their budget.
Our Strategy
First, we got laser-focused on their audience. Helios built detailed buyer personas to pinpoint exactly who was most likely to buy their courses.
Then we:
- Repackaged their offer to make it irresistible
- Rebuilt their buyer’s journey to remove all friction
- Crafted a plug-and-play ad strategy built to scale without guesswork
From day one, everything was built for traction — no more wasting ad spend
Results
In just 60 days, our client saw a 50% increase in course sales.
With results like that, it was a no-brainer — they ramped up their ad budget to keep scaling and reach even more students.
Here’s a snapshot from one of those high-performance months:
